January 17, 2019
In
News
Bengaluru microbreweries now raise a toast to cocktails, offbeat liqueurs
“Xoox Brewmill is launching beer cocktails. They, too, have added homemade baileys, kahlua and syrups to keep the segment innovative. Managing director Rekhansh Karamchandani says, “Despite beer being our USP, we had to give importance to cocktails as it contributes to a whopping 35% to our revenue. Bengalureans aged between 25 and 38 dine-out at least twice a week. We need to experiment to make them our repeat customers in this fierce market.”
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